Speak like a CEO
Found this statement by a CEO in a company report. You can fit the name of any business in the blanks, and it will make perfect sense. Its as if its from a "A handbook of CEO statements for every business".
A great example of speaking, without really saying anything; something we do all the time in an MBA program. And if this is what being a CEO is all about, I want my turn now!
“We remain solidly convinced about the business prospects of ___ ventures. Toward that end we have invested tremendous financial and human resources to establish a versatile and robust operating model, and I am glad to share that we have already made noticeable on-the-ground progress in this direction. We believe that we are on the cusp of the next growth wave and would like to be prepared to establish a sizeable footprint in this area.
I believe that ___ truly represents a win-win opportunity for both society and business, creating a real long term value proposition for all its stakeholders. Though there are short-term challenges that seem accentuated in the current economic environment, from a medium to long-term viewpoint the prospects are outstanding.
We are delighted to partner ___ which has a strong focus on the ___ sector, and further strengthen our relationship with ___, both of whom provide more than just capital to our business. They bring with them innovative ideas, a unique vision, and insights that are invaluable when establishing business in a developing sector. With marquee investors and an able management team, I am confident that ___ is positioned to become a global leader in ___ over the next few years.”
And I like Finance, because only a few can make sense of this:
"Financing structures that rely heavily on debt, result in shrinking debt service coverage levels given the medium‐term nature of the bank debt characterised by aggressive amortisation schedules and a floating interest rate with refinancing risk also present in a few instances."